Many drunk driving psas carry a boat load of shock value in order to scare people from getting in the car, such as the australian commercial. Made for the new zealand transport agency by oscarnominated director taika waititi, blazed drugdriving in aotearoa aotearoa is the maori name for new zealand has been viewed more than 500,000 times on youtube since it was first posted, on september. Audience testing showed that this approach focussed squarely on the issue of drug driving and was both highly impactful and relevant for the audience. And, just as it did with legend, its followed that up with an adshort film. Hilarious nz drug driving ad gathers steam on the internet. Being safe on the road rules and reasons new zealand police.
How to report bad driving, legislation, speed limits, road safety cameras and other. The video ad is chockfull of comic relief for those all too familiar with typical justifications people give for smoking marijuana and then driving. The campaign focused on the harms associated with drug driving, including harm to yourself and others as well as the drug driving laws. This page summarises the laws related to drug impaired driving in new zealand and details of the risks. The video was popularised in mid2011, and was viewed on youtube 600,000. Then why would all the hopped up pot heads be bothered to get off the couch and vote for the greens. An antidrug driving ad featuring three maori children arguing over which of their dads drives best while blazed has become an online hit. Ross bell, executive director of the new zealand drug foundation joins us to discuss the implications. Eschewing the usual shock and horror tactics, the clemenger bbdo campaign for the nz transport agency was. Drugged driving fatalities now outnumber drink driving. We oppose any attempt to decriminalise or legalise marijuana. If youre worried about someone driving drunk here in nz, saying nah, just crash here, bro will be instantly recognized, and keeps it lighthearted, while still getting the message across.
Drug driving deaths surpass drinkdriving toll for first time in new zealand. International spotlight on drug driving the lack of a thorough understanding about the complex issue of drugs and driving must not be an excuse for inaction this is the theme of the 2nd international drugs and driving symposium being held in wellington this week. Have you ever been in a car when the driver was high. New zealand anti drug driving advert shopkeepers dubbed enjoy and subscribe. Drug testing of drivers is working in australia, the uk, france, the netherlands, norway, denmark and ireland and it can work here. Oscarnominated director taika waititi is behind the ad. Drug driving in new zealand has revealed some interesting.
Blazed drug driving in aotearoa commercial in new zealand. Drug driving is a major road safety risk, of similar scale to drink driving. To view our current work plan, please visit our web page on drug driving. This page contains questions and answers on legislation to combat drug impaired driving. Government plans public consultation on drug driver. Drugfree drivers but 2000 infringements transporttalk. Young people aged 17 to 29 years, who occasionally or regularly drug drive. Teen drivers are 3 times more likely than more experienced drivers to be in a fatal crash. Watch this hilarious nz anti drugdriving ad pedestrian tv. Some people think that if theyre a bit stoned, driving slower will make them safer.
Teens are driving impaired and putting their lives and the lives of others at grave risk. Wonderful spot for the nzta from clemenger bbdo, directed by the equally wonderful robin walters. At present police have to have strong cause to suspect drug use and then take the driver to a. However aa spokesperson dylan thomsen said there are two different ways to look at the data. In this section you can learn all about our advertising how it works and why we focus on certain areas and target specific people.
Esr research shows that around one quarter of all drivers and motorcyclists killed in road crashes. Three maori boys find themselves in a situation familiar to most kids growing up in new zealand sitting outside in the car, waiting for one of. It had me in tears when my kiwi housemate showed me. The new zealand anti drunk driving ad is fantastic. At least 25 people are believed to have died from synthetic drug use in 2017. Bell says at present new zealand is still stumbling around the in. But its not as simple as the aa would have us think. The police can now require drivers to undergo compulsory impairment tests if they have good cause to suspect that a driver has consumed a drug or drugs. For information on the drug research on land transport act blood specimens follow this link the land transport act 1998 external link gives police powers to deal with the problem of people driving under the influence of drugs. Funny new zealand drinking and driving advertisement. Boozed driver in windowless, seatless car arrested near anzac service he will be charged with drink driving. This powerful drivingsafety ad will give you goosebumps. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on youtube. Drugged driving fatalities now outnumber drink driving deaths in new zealand.
Together with nz police and the community, were working to reduce the number of people maimed and killed on our roads. Kiwi stoners are getting more than they bargained for in a worldfirst drugdriving campaign using the snapchat social media platform. Consuming alcohol degrades driving performance and affects driving behaviour. This section focuses on our drug affected driving road safety advertising campaign.
Its designed to help young people become confident, capable driver. Significant problem new study suggests drug driving. This ad makes all us new zealanders look like absolute. He told morning report the approach the aa took was in line with how official. Legend ghost chips road safety commercial nz on screen. Drug driving discussion document make it legal nz 2020. For the past month the nz transport agency has been working with usbased snapchat on an innovative campaign targeting young new zealand drug users to raise awareness of the dangers of driving while under the influence of marijuana.
New zealand has proved again that it absolutely kills watch this hilarious nz anti drugdriving ad thanks. Alcohol and drugs crash facts contains the 2017 summary of alcohol and drug related crash data including graphs and tables. This powerful drivingsafety ad from new zealand has found an impactful way to tell motorists to be more careful on the road. Drugdriving ad under scrutiny otago daily times online news. Drugs targeted are likely to include opiates, amphetamines, cannabis, sedatives, antidepressants and methadone. The answer that everyone would like apart from the people who actually take the drugs is a roadside device that can screen, say, saliva for the presence of drugs. A 2014 survey of 3,000 queensland drivers found that 1 3% of the queensland drivers surveyed reported driving when they had taken illegal drugs. A very pleasing aspect of the operation was the lack of any offences detected for drugrelated driving, despite police having conducted 2300 roadside tests, griffiths says. Hilarious kiwi antidrug driving advert goes viral 16th sep 20 10. With the introduction of tighter controls the synthetics market has gone underground, and the harm to the community has spiraled. The government is considering toughening up the laws around random roadside drug testing of motorists. The figures come from testing that is done by authorities following a fatal crash and where there was evidence that a driver was affected by a drug likely to have impaired their driving ability. Nearly one million high school teens drank alcohol and got behind the wheel in 2011. This tvc was designed to make drink drivers think about how it would feel to be in a crash situation as a deterrent.
New zealand recently released an antidrugdriving public service announcement that is taking the internet by storm. Drinking any alcohol greatly increases this risk for teens. If the actual harm that recreational cannabis would do to nz society were to become dominant such as drug driving then this would spell defeat for any referendum before the first vote was even cast. Nek minnit is an internet meme made popular by new zealand skateboarder levi hawken. You can also see the advertising material weve produced. Say nope to dope is a project of a group of organisations and individuals. Alcohol and drugs crash facts ministry of transport.
There are also numerous prescription drugs that can affect driving performance. Up until 2014, the sale of synthetic cannabis in new zealand was considered a global test case for legalized drugs. An ad from new zealand which warns against driving after taking drugs has been taken offline. Such an approach would punish people for behaviour that does not put others at risk. Alarming increase in drugged driving deaths aa new zealand. Drive drug free nz drug foundation at the heart of the. Three maori boys find themselves in a situation familiar to most kids growing up in new zealand sitting outside in the car, waiting for one of their dads to come out and drive one of them home. In 2017 there were 79 druginfluenced crashes, but only 70 over the legal alcohol limit. For more up to date information please see alcohol and drug crashes. New zealand transport agency and director taika waititi get colloquial to target maori drug drivers a few weeks back nzta and clemenger bbdo launched the second phase of its drug. New zealand drug driving law changed in mid 2009 with the changes coming into effect in late 2009. In this video, er doctors and police investigators specially trained to recognize drug impaired driving present a hard, onthescene look at how drugs impact driver alertness.
Hawken has appeared in anti drinkdriving advertisements in new zealand, billed as the nek minnit. Legend ghost chips road safety this 2011 antidrink driving ad campaign became a kiwi pop cultural phenomenon, spawning countless parodies, memes, tshirts and over a million youtube views. Alcohol is and always has been, the number one drug problem in the country. The ad is directed by taiki waititi, director and star of 2010 feelgood comedy boy. The percentage of teens in high school who drink and drive has decreased by more than half since 1991, but more can be done. Is a presencebased, zerotolerance approach to drug driving, where presence of a drug is sufficient for an offence, appropriate for new zealand.
In fact a survey of the effects of drugs on driver behaviour undertaken by the new zealand drug foundation in 2009. Snapchat drugdriving campaign a worldfirst for new zealand. They found the ad compelling, had a good understanding around the dangers of drugged driving and understood that new zealanders need to talk about it. We know that drug driving is a big problem, we dont often hear directly from the people who are directly affected by it. Blazed drug driving in aotearoa commercial nz on screen. A trio of tamariki imitate their dads stoned antics, driving home whats at stake when getting behind the wheel while blazed. People share their experiences, and weigh in on whether driving under the influence of drugs prescribed or otherwise is a problem in aotearoa. Richard has been writing about new zealands automotive industry and. Maori drugdrivers a few weeks back nzta and clemenger bbdo launc. Questions and answers on law to combat drug impaired driving.
The ministry of transport has issued a discussion document, and will take public submissions for the next six weeks or so. Here you can learn about the approach behind the campaign, who we target and why. Hilarious antidrug driving advert in new zealand reddit. Transport accident commission victoria 75,000 views 1. While a minority of drivers report drug driving, the national road safety strategy 20112020 2 identified drug driving as a contributing factor in 7% of serious casualty crashes nationally most states have introduced roadside drug. I thought it was going to be this anti drug driving ad. New zealand transport agency and director taika waititi get. It is an offence to drive under the influence of drugs including medications that affect driving and drivers can be tested at the roadside if an officer is concerned about their ability to drive safely. The combined new zealand transport agencypolice ad shows a police officer pulling over a car load of young people, finding the driver had not been drinking and saying that he. The government has announced plans for public consultation on the introduction of roadside drug testing.
But the opposition says action is needed on drugdriving and not more talk and it is. Drug use is both a criminal and a health issue, but any proposal to go soft on drug use, drug growing and drug dealing at any level should be completely rejected. Young people aged 17 to 29 years, who are at risk of drug driving. Download the police information leaflet important information about drugs. Driving in new zealand and the strange cars there duration.
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